Guide
How to build a B2B lead list that fits: write down who buys, find those people, check the contact details, and follow up the same week.
A lead list is only as good as the description of the person it is built for. Before you collect a single name, write down who buys from you: the job titles that sign off, the kind of company they work at, the problem that makes them look for you, and the signs that a company is not a fit.
Your best past customers are the quickest source. Look at the last few you were glad to win and write what they have in common. That description is your buyer profile.
With a buyer profile written, search for the people it describes. Be strict. Twenty people who fit are worth more than two hundred who might. A name is not a lead until you can say why that person would care.
Cursive does this step for you: paste your website and it reads it, builds your buyer profile and sends 25 hand-checked B2B leads that fit it. It is free, with no card.
A list that sits for a month goes stale. Contact the first people within days, keep the message short and specific to why they fit, and note which kinds of lead answer. Feed that back into your buyer profile and the next list improves.
If you want fresh leads on a schedule, Starter at $197 a month delivers new leads every week that match your buyer profile. If you would rather not run the outreach yourself, managed LinkedIn outreach is $1,497 a month. Weekly leads are not included in outreach.
Free, no card, no sales call.
