Last updated: February 24, 2026
Please read these Terms of Service (“Terms”) carefully before using the Cursive platform operated by Cursive (“Company,” “we,” “us,” or “our”). By accessing or using our services, you (“Customer,” “you,” or “your”) agree to be bound by these Terms. If you do not agree, do not use our services.
Cursive provides a B2B lead generation and sales intelligence platform, including:
By creating an account or using our services, you represent that: (a) you are at least 18 years of age; (b) you have the legal authority to enter into these Terms on behalf of yourself or the organization you represent; (c) your use of the services will comply with all applicable laws; and (d) you will use the services solely for lawful B2B marketing, sales, and business development purposes.
If you install the Cursive SuperPixel on your website, you agree to:
Where legally required, you must implement the pixel in a manner that only activates after a visitor has provided affirmative consent. We strongly recommend using a conditional tag loading approach (e.g., via Google Tag Manager or equivalent) that fires the pixel only after consent is granted. Failure to implement compliant consent management is your sole responsibility.
Our visitor identification services are intended solely for identifying business professionals and companies in a B2B context for legitimate business development purposes. Use of our services to target consumers for B2C marketing, to identify individuals in their personal capacity, or to engage in surveillance, profiling for discriminatory purposes, or any non-business use is strictly prohibited.
You may use lead data and contact information obtained through our platform solely for:
You may NOT use our platform or any data obtained through it to:
All email communications sent using contact data from our platform must comply with the CAN-SPAM Act (15 U.S.C. § 7701 et seq.), CASL, and other applicable anti-spam laws. You agree to:
When you use our platform to collect, process, or contact individuals, you act as an independent data controller under applicable data protection laws (including GDPR and CCPA). You are responsible for:
If you process personal data of individuals in the European Economic Area, you acknowledge that: (a) you are a data controller and we act as your data processor for pixel-collected data; (b) you will enter into a Data Processing Agreement (DPA) with us upon request; (c) you will conduct and document a Legitimate Interests Assessment (LIA) or obtain explicit consent as required; and (d) you will not transfer EEA resident data outside the EEA without appropriate safeguards (Standard Contractual Clauses or equivalent).
If you are subject to the California Consumer Privacy Act, you acknowledge that you must provide California residents with notice of data collection, the right to know, the right to delete, and the right to opt out of sale or sharing of personal information. We are not responsible for your CCPA compliance obligations.
Upon your written request, Cursive will enter into a mutually agreed Data Processing Agreement consistent with Article 28 of the GDPR and applicable data protection law. The DPA governs our processing of personal data on your behalf and constitutes part of these Terms. To request a DPA, contact privacy@meetcursive.com.
All software, algorithms, databases, interfaces, documentation, and content comprising the Cursive platform are proprietary to Cursive and protected by copyright, trade secret, and other intellectual property laws. You receive a limited, non-exclusive, non-transferable license to use the platform solely as described in these Terms. You may not copy, reverse engineer, decompile, disassemble, or create derivative works from any part of our platform.
As between you and Cursive: (a) you retain ownership of your customer data and CRM records; (b) lead and contact data purchased from our marketplace is licensed to you for use in accordance with these Terms; (c) pixel event data collected from your website is yours subject to our right to use it to provide and improve the services; and (d) Cursive retains ownership of all platform technology, aggregated/anonymized data, and improvements derived from platform usage.
All fees are due as specified in your subscription plan or purchase order. Subscription fees are billed in advance and are non-refundable except as required by law. We reserve the right to suspend or terminate access for non-payment after reasonable notice. All fees are exclusive of applicable taxes, which are your responsibility.
Each party agrees to keep confidential any non-public information disclosed by the other party that is identified as confidential or that reasonably should be understood to be confidential. This obligation does not apply to information that is publicly available, independently developed, or required to be disclosed by law.
Our services are provided “as is.” We make no warranties regarding the accuracy, completeness, or currency of lead data, contact information, or visitor identification results. B2B data changes frequently; email addresses, phone numbers, and job titles may be outdated. You acknowledge that not all contacts identified by our visitor identification technology may be correctly attributed, and some identification results may be inaccurate. You are responsible for verifying data before relying on it for business decisions.
To the maximum extent permitted by applicable law, Cursive shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits, loss of data, or business interruption, arising from your use of or inability to use our services. Our total liability for any claim arising under these Terms shall not exceed the fees you paid to us in the three months preceding the claim.
You agree to indemnify, defend, and hold harmless Cursive and its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorneys' fees) arising from: (a) your violation of these Terms; (b) your violation of any applicable law, including privacy and anti-spam laws; (c) your use of lead data in a manner not authorized by these Terms; (d) your failure to implement compliant consent management for the pixel; or (e) any claims by your website visitors, leads, or regulators arising from your data practices.
These Terms remain in effect while you use our services. We may suspend or terminate your access immediately and without notice if we reasonably believe you have violated these Terms, engaged in prohibited uses, or if required by law. Upon termination, you must cease all use of the platform and destroy any lead data obtained through us within 30 days, unless a longer retention period is required by law.
These Terms are governed by the laws of the State of Delaware, without regard to conflict of law principles. Any dispute arising from these Terms shall first be addressed through good-faith negotiation. If unresolved within 30 days, disputes shall be submitted to binding arbitration under the American Arbitration Association Commercial Arbitration Rules. Notwithstanding the foregoing, either party may seek emergency injunctive relief in any court of competent jurisdiction.
We may update these Terms from time to time. We will provide at least 14 days' notice of material changes by email or prominent notice on our platform. Continued use of our services after the effective date of changes constitutes your acceptance of the updated Terms.
If you have questions about these Terms, wish to request a Data Processing Agreement, or need to report a compliance concern, please contact us:
