Last updated: February 24, 2026
At Cursive (“we,” “us,” or “our”), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our websites (meetcursive.com and leads.meetcursive.com), use our platform, or interact with our services.
We collect information that you provide directly to us, including:
When you visit our websites, we automatically collect certain information, including:
Cursive is a B2B lead generation platform. As part of our core services, we use visitor identification technology (including first-party and third-party tracking pixels) to identify businesses and professionals visiting our website and the websites of our customers. This technology may resolve anonymous website visits to business-level or individual-level identities using:
This visitor identification data is used to provide our lead generation services and is shared with our customers only in accordance with applicable laws and our data processing agreements.
We may supplement information we collect with data from third-party sources, including:
Cursive uses a Consent Management Tool (CMT) on our websites to inform visitors about data collection and obtain clear, documented consent before activating non-essential tracking technologies. When you first visit our website, you will be presented with a cookie consent notice that describes the categories of data we collect and gives you a choice to accept or decline.
If you click “Accept,” we activate analytics, visitor identification, and marketing technologies as described in this policy. Your consent is recorded with a timestamp and stored in your browser so you are not asked again on subsequent visits for a period of 12 months.
If you click “Decline,” we limit data collection to essential, functional cookies only. Non-essential cookies, analytics scripts, and visitor identification pixels are not activated. Your decline preference is stored and honored on subsequent visits.
We maintain records of consent decisions including the date, time, and version of the consent notice presented. These records are retained for audit and compliance purposes. You may withdraw your consent at any time by clearing your browser's local storage or contacting us at privacy@meetcursive.com.
If you are a Cursive customer who installs our SuperPixel on your website, you are required under our Terms of Service and applicable law to:
Cursive is not responsible for our customers' consent management practices on their own websites.
We use the following cookies and tracking technologies:
Our site uses the following third-party services that may set their own cookies:
You can manage your cookie preferences through the cookie consent banner displayed on our website. Clicking “Decline” will prevent non-essential cookies and tracking technologies from loading. You can also configure your browser to refuse all cookies or alert you when cookies are being sent. Note that disabling essential cookies may affect site functionality.
We use the information we collect to:
We do not sell your personal information to third parties for their own marketing purposes. We may share your information with:
As a B2B data platform, Cursive aggregates and processes business information from publicly available sources. This includes business contact details, company information, job titles, and professional profiles that are publicly accessible on the internet. We process this information for legitimate business interests in providing our B2B lead generation services.
For individuals in the European Economic Area, we process personal data on the following legal bases:
You may request a copy of our Legitimate Interests Assessment (LIA) by contacting privacy@meetcursive.com.
We implement appropriate technical and organizational measures to protect your personal information, including encryption in transit (TLS/SSL), secure data storage, access controls, and regular security assessments. However, no method of transmission over the internet is 100% secure.
We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Lead data is retained in accordance with our data processing agreements with customers.
You have the right to:
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and its amendments, including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale or sharing of personal information.
If you are located in the European Economic Area, we process your personal data on the following legal bases: consent, performance of a contract, legitimate interests (B2B marketing and lead generation), and compliance with legal obligations. You may lodge a complaint with your local data protection authority.
If you do not wish to be identified through our visitor identification technology, you can:
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable law.
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page and updating the “Last updated” date. Your continued use of our services after changes constitutes acceptance of the updated policy.
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
