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Definition
Account-based marketing means choosing the companies you want first, then reaching the right people inside them. How to start small.
Most marketing casts a wide net and sorts leads afterward. Account-based marketing flips the order. You pick the companies that fit your buyer profile first, then focus your outreach on the people at those companies who decide or influence the purchase.
It suits products with a defined buyer and a considered sale, where a small number of right accounts is worth more than a large number of loose leads.
Cursive handles the list. Paste your website and it builds your buyer profile and sends 25 hand-checked B2B leads that fit it, free with no card. Starter at $197 a month sends fresh matching leads every week. If you want the outreach run for you, managed LinkedIn outreach is $1,497 a month. Weekly leads are not included in outreach.
Free, no card, no sales call.