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Definition
Lead enrichment is adding the missing facts to a contact: role, company and a checked work email. What it covers and what to check.
Lead enrichment means taking a partial record, such as a name and a company, and filling in what is missing so you can act on it. The usual gaps are job title, company details and a working email address.
It matters because outreach to a wrong or stale record wastes time and can hurt your sending reputation. Enrichment is how a raw list becomes one you can use.
Ask whether the email was checked or only guessed from a pattern, how recent the data is, and whether you can see why each person was included. A list with a stated reason per lead is easier to trust and easier to improve.
Cursive reads your website, builds your buyer profile and sends 25 hand-checked B2B leads that fit it, each with the details above. The first 25 are free with no card. For fresh leads every week, Starter is $197 a month.
Free, no card, no sales call.