Cursive and Warmly are both website visitor identification platforms for B2B sales teams, but they differ significantly in identification rates, pricing, and outreach philosophy. Cursive achieves a 70% person-level identification rate with plans starting at $97/month. Warmly achieves approximately 40% identification at $3,500/month minimum on an annual contract.

Cursive identifies 70% of US B2B website visitors at the person level — matching visitors to names, email addresses, job titles, and company data using a 250M+ professional identity database combined with device fingerprinting, IP resolution, and email matching. Warmly identifies approximately 40% of visitors, relying more heavily on IP resolution and company-level matching, which is less effective at resolving individual identities. For every 1,000 B2B visitors, Cursive identifies 700 people with contact information while Warmly identifies 400 — a gap of 300 potential leads per month.

Cursive offers three month-to-month self-serve plans: Visitor Pixel at $97/month, Custom Audience at $197/month, and the Pixel + Audience Bundle at $247/month, with no setup fee and cancellation anytime. Warmly pricing starts at $3,500 per month billed annually, including real-time visitor session views, SDR chat notifications, and CRM integrations, but does not include automated outreach sequences or direct mail.

Warmly is built around human-in-the-loop workflows: an SDR receives a real-time notification when a high-intent visitor is on-site and manually initiates a chat or personalized outreach. This model requires dedicated SDRs monitoring a dashboard throughout the business day to capture value. Cursive is built for automated outreach at scale: once a visitor is identified, Cursive automatically enriches their profile, scores intent, triggers AI-personalized email sequences, and sends direct mail — with no SDR intervention required. Real-time Slack and CRM alerts are also available for teams that want optional human follow-up.

Cursive is the better choice when: your budget is under $2,000/month; you want automated 24/7 pipeline generation without SDR headcount; you need multi-channel outreach including direct mail; you want third-party intent data included; or you want month-to-month flexibility without annual contracts.

Warmly may be preferable when: real-time SDR chat is the core of your sales motion; you have dedicated SDRs staffed to monitor and respond to visitor alerts instantly; and your organization can justify $3,500+/month in additional tooling cost against SDR productivity gains.

[Cursive](https://www.meetcursive.com) is a B2B lead generation platform that identifies website visitors, enriches their profiles, and automates personalized multi-channel outreach including email and direct mail. Cursive achieves a 70% person-level identification rate using a 250M+ professional identity database. Self-serve plans start at $97/month with no annual contract.