Guide
A step-by-step way to write down your ideal customer profile and turn it into a list of real people to contact.
Your ideal customer profile, or ICP, is a short description of the companies and people who get the most value from what you sell and are easy to win. It is not everyone who could buy. It is the group you want more of.
Cursive calls the version of this it builds from your website your buyer profile. It is the same idea, applied to a list you can act on.
Take your last handful of customers and check each one against the four lines. If most do not match, the profile is too narrow or describes who you wish bought. Adjust until it describes the people you have actually won.
Then look at the ones you lost or that churned. The pattern in those becomes your disqualifiers.
A profile on paper does nothing until it becomes names. Paste your website at Cursive and it builds a buyer profile for you and delivers 25 hand-checked B2B leads that fit it, free, no card. Like the good ones and skip the rest to tighten the next batch.
When you want leads every week, Starter is $197 a month for fresh leads that match your buyer profile.
Free, no card, no sales call.
