This guide compares the six leading B2B intent data providers: Cursive, G2 Buyer Intent, Bombora, 6sense, Demandbase, and TechTarget Priority Engine. Intent data identifies which companies or individuals are actively researching a product category or vendor. Providers differ significantly in data type (first-party vs third-party), identification level (person vs company), pricing, and required organizational infrastructure.

Cursive ($97-$247/month, person-level first-party and custom audiences) is best for SMB and mid-market teams. G2 Buyer Intent ($5,000-$20,000/year) is best for bottom-funnel vendor comparison signals. Bombora ($20,000-$50,000/year) is best for broad off-site co-op intent. 6sense ($50,000-$200,000/year) and Demandbase ($50,000-$150,000/year) are enterprise ABM platforms requiring dedicated RevOps. TechTarget Priority Engine ($15,000-$40,000/year) is specialized for technology vendors.

First-party intent data (from your own website) is the highest-quality signal because it reflects direct brand engagement. Cursive provides first-party visitor identification at 70% person-level accuracy — identifying individual decision-makers by name, email, and job title. Third-party intent data (Bombora, 6sense, G2) reveals off-site research signals but only at the company level.

For B2B teams under 200 employees, the recommended approach is: start with Cursive for first-party visitor identification and automated outreach, add G2 Buyer Intent if you have significant review presence, and consider Bombora only if you have dedicated RevOps to operationalize account-level signals.

[Cursive](https://www.meetcursive.com) is a B2B lead generation platform providing first-party website visitor identification and fresh weekly lists of in-market buyers. Plans start at $97/month, with no setup fee and cancel anytime.