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  1. Home
  2. /Industries
  3. /Real Estate
Real Estate

Real Estate MarketingSolutions

Identify the buyers and sellers visiting your listings, build targeted audiences for your farm area, and turn anonymous traffic into closed deals.

Get StartedBook a Call

Why Real Estate TeamsChoose Cursive

Identify listing visitors, automate the mail, and prospect your farm without the busywork.

Listing visitor ID

See which buyers and sellers are browsing your listings, matched to real people with verified contact details.

Automated direct mail

Trigger just-listed, just-sold, and farming postcards automatically based on events and schedules.

Neighborhood farming

Build targeted audiences by zip code, neighborhood, and property characteristics for consistent prospecting.

Buyer intent signals

Surface prospects actively searching for properties in your market, before they call another agent.

CRM integration

Sync identified leads straight into your real estate CRM for automated follow-up sequences.

Multi-channel reach

Coordinate outreach across direct mail, email, digital ads, and social for maximum coverage.

Built for YourCampaigns

Just Listed / Just Sold

Trigger postcards to surrounding homes automatically when a new listing goes live or closes.

Geographic Farming

Stay top of mind in target zip codes with automated monthly mailers built on local market data.

Open House Follow-Up

Identify visitors to your listing pages before and after open houses, then follow up by name.

Expired Listings

Reach homeowners with expired listings through coordinated direct mail and digital campaigns.

Pick YourPlan

Self-serve, month-to-month, cancel anytime. Install in 60 seconds, first audience in 24 hours.

Visitor Pixel

$97/mo

Identify the buyers and sellers browsing your listings.

  • 40–60% deterministic match rate
  • Company + person-level detail
  • One-snippet install, 60 seconds
  • Identified visitors synced to your portal
Get the Pixel
Most Popular

Pixel + Audience Bundle

$247/mo

Listing traffic and in-market intent in one feed.

  • Everything in Visitor Pixel
  • Everything in Custom Audience
  • Priority audience updates within 24h
  • Best value vs. buying separately
Get the Bundle

Custom Audience

$197/mo

A fresh weekly list of buyers and sellers in your market.

  • Weekly list of in-market prospects
  • Built to your farm area and ICP
  • Delivered to Google Sheets
  • First audience within 24 hours
Get an Audience

No setup fee. No long-term contract. Cancel anytime.

Real Estate Resources& Insights

Strategies and best practices for real estate marketing and lead generation.

Guide to Direct Mail Marketing Automation

Automate just-listed, just-sold, and farming campaigns with triggered direct mail.

Read article

How to Identify Website Visitors: Technical Guide

Turn anonymous listing visitors into identified buyer and seller leads.

Read article

Omni-Channel Retargeting Strategies

Coordinate campaigns across digital ads, email, and direct mail for real estate.

Read article

Tips for Improving CRM Integration Workflows

Sync lead data with your real estate CRM for automated follow-up.

Read article

How Marketing Data Solutions Improve Campaigns

Use data-driven targeting to reach buyers and sellers in your market.

Read article

How to Scale Outbound Without Killing Quality

Scale your prospecting while keeping outreach personal.

Read article

Ready to generate morereal estate leads?

Install the pixel in 60 seconds and identify your listing visitors. Plans from $97/mo, month-to-month, cancel anytime.

Get StartedBook a Call

REAL ESTATE MARKETING SOLUTIONS

Lead generation and direct mail automation for real estate professionals. Identify prospective buyers and sellers visiting your listings, automate farming campaigns, and convert more leads with targeted outreach. Self-serve from $97/month.

## Solution Overview

Cursive helps real estate agents, teams, and brokerages identify website visitors browsing listings, automate direct mail campaigns for farming and prospecting, and build targeted audiences of likely buyers and sellers. Turn anonymous listing traffic into actionable leads and scale your marketing without administrative overhead.

## Why Choose Cursive for Real Estate

  • Listing Visitor IdentificationIdentify who is browsing your listings online and match them to verified contact information
  • Automated Direct MailTrigger just-listed, just-sold, and farming postcards automatically based on events and schedules
  • Neighborhood FarmingBuild targeted audiences by zip code, neighborhood, and property characteristics for consistent prospecting
  • Buyer Intent SignalsIdentify prospects actively searching for properties in your market with buying intent data
  • CRM IntegrationSync identified leads directly to your real estate CRM for automated follow-up sequences
  • Multi-Channel CampaignsCoordinate outreach across direct mail, email, digital ads, and social media for maximum reach

## Common Use Cases

  • Just-Listed / Just-Sold Campaigns: Automatically trigger postcards to surrounding neighborhoods when new listings go live or close
  • Geographic Farming: Maintain consistent presence in target zip codes with automated monthly mailers personalized with local market data
  • Open House Follow-Up: Identify visitors to your listing pages before and after open houses and trigger personalized follow-up
  • Expired Listing Outreach: Target homeowners with expired listings using personalized direct mail and digital campaigns

## Pricing

Self-serve, month-to-month, no setup fee. Cancel anytime.

  • Visitor Pixel ($97/month) - Identify the buyers and sellers visiting your listings
  • Custom Audience ($197/month) - A fresh weekly list of in-market prospects, delivered to Google Sheets
  • Pixel + Audience Bundle ($247/month) - Both, in one feed

## Getting Started

  • [Get Started](https://leads.meetcursive.com/get-leads)Pick a plan and you are live in minutes
  • [Pricing](https://www.meetcursive.com/pricing)Visitor Pixel $97/mo, Custom Audience $197/mo, or both for $247/mo
  • [Book a Call](https://cal.com/cursiveteam/30min)Talk to the team before you buy