Asana is a work management platform that helps teams organize, track, and manage their projects and tasks. It offers boards, timelines, custom fields, and automation rules for streamlined collaboration.
Cursive automatically creates Asana tasks when high-value visitors are identified on your website. Sales reps see follow-up tasks in their Asana workflow with visitor context already attached, ensuring no hot lead falls through the cracks.
When a visitor is identified by Cursive, here is exactly how that data maps into Asana. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Asana Field | What Happens |
|---|---|---|
| Identified Visitors | Asana Tasks | Each high-value visitor triggers a new Asana task with visitor details in the description. |
| Company Profiles | Asana Custom Fields | Company name, size, and industry populate custom fields on the task for sorting and filtering. |
| Visitor Segments | Asana Projects/Sections | Different visitor segments route to different Asana projects or board sections. |
| Engagement Scores | Asana Priority Field | Visitor engagement scores map to Asana task priority for outreach ordering. |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Asana unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When Cursive identifies a visitor with a high engagement score (pricing page, multiple visits, target account), automatically create an Asana task with the visitor name, company, email, pages visited, and suggested talking points in the task description.
Use Cursive segment rules and Asana project assignments to route visitor follow-up tasks to the right rep. Enterprise visitors go to the enterprise AE, mid-market to the mid-market team. Each rep sees their assigned leads in their Asana My Tasks view.
Move Asana tasks through board columns (New Lead, Contacted, Meeting Scheduled, Qualified, Closed) as reps progress through outreach. Use Asana reporting to measure time-to-contact, conversion rates, and pipeline velocity from Cursive-sourced leads.
These are just the starting point. With Cursive's visitor identification data flowing into Asana, you can build any workflow your revenue team needs.
Getting Cursive and Asana connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Asana before your next coffee break.
In Asana, create a project for Cursive leads with sections matching your sales workflow (New, Contacted, Meeting, Qualified, etc.).
Add custom fields for Company, Engagement Score, and Source to the project.
In Cursive, go to Integrations > Add Webhook and select Asana. Authenticate with your Asana account.
Map Cursive visitor fields to Asana task fields and set conditions for which visitors trigger task creation.
Test by visiting your site from a qualifying company and confirming a task appears in your Asana project.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Yes. Set conditions in Cursive such as minimum engagement score, specific pages visited, company size thresholds, or target account lists. Only visitors meeting your criteria trigger task creation.
You can configure assignment rules in Cursive based on visitor attributes (territory, company size, industry) or use Asana Rules to auto-assign tasks after creation based on custom field values.
Cursive includes deduplication logic. If a visitor has already triggered a task (matched by email), Cursive can add a comment to the existing task instead of creating a new one.
Yes. Asana Rules can trigger on new tasks from Cursive. For example, auto-assign based on custom field values, move to a section, add followers, or send notifications.
Custom fields and advanced automations require Asana Premium or Business. Basic task creation works on the free plan, but you will miss the sorting and routing capabilities.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other project management tools that work with Cursive? These integrations pair well with Asana and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Asana in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
