Clay is a data enrichment and prospecting platform that lets you build tables of leads and enrich them with 75+ data providers through a waterfall approach. It combines spreadsheet-like flexibility with powerful API integrations for creative go-to-market workflows.
Clay and Cursive together create a prospecting engine fueled by real intent. Cursive identifies who's visiting your site, and Clay enriches those visitors with data from dozens of providers, building complete prospect profiles that would take hours to research manually.
When a visitor is identified by Cursive, here is exactly how that data maps into Clay. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Clay Field | What Happens |
|---|---|---|
| Table.column (Email) | Adds the visitor's email to a Clay table row for waterfall enrichment | |
| company_name | Table.column (Company) | Sets the company name, which Clay can use to pull firmographic data from 75+ providers |
| company_domain | Table.column (Domain) | Provides the company domain for Clay's domain-based enrichment sources |
| pages_viewed | Table.column (Pages Viewed) | Records page views so outbound messaging can reference specific interests |
| intent_score | Table.column (Intent Score) | Adds Cursive's intent score as a column for filtering and prioritizing rows |
| job_title | Table.column (Title) | Seeds the job title for Clay to verify and enrich with additional role data |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Clay unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
Automatically add each Cursive-identified visitor as a new row in a Clay table, where it's immediately enriched with firmographic data, technographics, and social profiles from Clay's data providers.
Use Clay's waterfall feature to run each Cursive visitor through multiple data providers in sequence, filling in phone numbers, LinkedIn URLs, company revenue, tech stack, and more.
Use Cursive visitor companies in Clay to find additional decision-makers at those organizations, building multi-threaded outbound lists of people at companies already showing interest.
These are just the starting point. With Cursive's visitor identification data flowing into Clay, you can build any workflow your revenue team needs.
Getting Cursive and Clay connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Clay before your next coffee break.
In Clay, create a new table with columns for Cursive visitor fields (email, company, pages viewed, intent score).
Set up a Clay webhook or HTTP endpoint to receive incoming Cursive data.
In Cursive, go to Settings → Integrations and configure the webhook URL pointing to your Clay table.
Configure Clay enrichment columns to automatically run when new rows are added.
Send a test visitor event and verify the row is created and enrichment columns populate.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Clay integrates with 75+ data providers. You can configure waterfall enrichment to try multiple providers in sequence until each field is populated.
Yes. Each enrichment lookup in Clay consumes credits based on the data provider used. You can set intent score minimums in Cursive to only send high-value visitors to Clay.
Yes. Once Clay has the company domain from Cursive, you can use "Find People" enrichments to discover additional contacts at the same organization.
Yes. Clay can push enriched rows to Salesforce, HubSpot, Outreach, and other tools. The full workflow is: Cursive → Clay (enrich) → CRM (create/update).
Clay's waterfall approach tries multiple providers. If no provider returns data for a field, it remains empty. You can use Clay's formulas to flag incomplete rows for manual research.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Start identifying your website visitors and routing enriched data into Clay in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
