Typeform is a form and survey platform known for its conversational, one-question-at-a-time design. It supports hidden fields, logic jumps, and integrations that make it powerful for lead qualification, surveys, and interactive content.
Cursive pre-fills Typeform hidden fields with visitor identity and company data, so when a visitor starts a Typeform survey, you already know who they are. This means shorter forms (no need to ask for name and company), personalized questions, and richer qualification data.
When a visitor is identified by Cursive, here is exactly how that data maps into Typeform. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Typeform Field | What Happens |
|---|---|---|
| Visitor Name | Typeform Hidden Field (name) | Pre-fill the visitor name in a Typeform hidden field so the form can greet them personally. |
| Visitor Email | Typeform Hidden Field (email) | Pre-fill the email field so visitors do not need to type it, reducing form abandonment. |
| Company Name | Typeform Hidden Field (company) | Pass company name for personalized questions and skip fields the visitor does not need to answer. |
| Form Responses | Cursive Visitor Enrichment | Typeform responses sync back to Cursive, enriching the visitor record with qualification data. |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Typeform unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When a Cursive-identified visitor clicks a CTA that opens a Typeform, their name, email, and company are passed as hidden fields. The form skips identity questions and jumps straight to qualification questions, resulting in higher completion rates.
Use Cursive company data in Typeform logic jumps. If the visitor is from an enterprise company, show enterprise-specific questions. If they are from a startup, ask different questions. Tailor the experience based on who they are, not just what they answer.
Combine Typeform responses (budget, timeline, decision process) with Cursive visitor data (pages viewed, engagement score, company size) for a complete lead qualification picture. Route qualified leads to sales with both behavioral and self-reported data.
These are just the starting point. With Cursive's visitor identification data flowing into Typeform, you can build any workflow your revenue team needs.
Getting Cursive and Typeform connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Typeform before your next coffee break.
In Typeform, add hidden fields to your form for name, email, company, and any other Cursive fields you want to pass.
Copy the Typeform URL with hidden field parameters (e.g., ?name=xxx&email=xxx&company=xxx).
In Cursive, configure your CTA links or popups to use the Typeform URL with dynamic hidden field values from the visitor record.
In Typeform, set up a webhook to send responses back to Cursive for visitor record enrichment.
Test by visiting your site as an identified visitor, clicking the Typeform CTA, and confirming hidden fields are pre-filled.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Hidden fields are form parameters that are filled programmatically (not by the respondent). Cursive passes visitor data as hidden fields in the Typeform URL, so the data is captured without asking the visitor to type it.
The opposite. Pre-filling identity fields means shorter forms with fewer questions, which significantly increases completion rates. Visitors appreciate not having to enter information you already know.
Yes. Hidden field values from Cursive can drive Typeform logic jumps. For example, show different questions based on company size or skip the email field if it is already pre-filled.
Configure a Typeform webhook that sends completed responses to Cursive. The response data is matched to the visitor record by email and appended as enrichment data.
Yes. Any Typeform that supports hidden fields works with Cursive pre-filling. This includes quizzes, calculators, surveys, lead forms, and any other Typeform content type.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Start identifying your website visitors and routing enriched data into Typeform in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
