Clearbit, now part of HubSpot, provides real-time company and contact enrichment, reveal (IP-to-company), and audience intelligence for B2B marketing teams. It turns anonymous traffic into actionable company data.
Cursive goes beyond IP-based reveal by identifying individual visitors, then layers Clearbit enrichment on top for a complete picture. Combining Cursive person-level identification with Clearbit firmographic and technographic data gives your team the most complete visitor profiles available.
When a visitor is identified by Cursive, here is exactly how that data maps into Clearbit. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Clearbit Field | What Happens |
|---|---|---|
| Identified Visitors | Clearbit Person Enrichment | Enrich Cursive-identified visitors with Clearbit role, seniority, and social profiles. |
| Company Profiles | Clearbit Company Enrichment | Append detailed firmographics, tech stack, and funding data from Clearbit to visitor companies. |
| Anonymous Visitors | Clearbit Reveal | Cross-validate Cursive identification with Clearbit IP-to-company reveal for higher match rates. |
| Visitor Scores | Clearbit Fit Scores | Combine Cursive engagement data with Clearbit ideal customer profile scores. |
| Page Visit History | Clearbit Audience Segments | Build Clearbit audience segments informed by Cursive behavioral data. |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Clearbit unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When Cursive identifies a visitor by name and email, fire a Clearbit enrichment call to append company details, tech stack, employee count, and funding stage. The combined record gives reps a 360-degree view of who visited and why they are a fit.
Run Cursive identification and Clearbit Reveal in parallel. Where both match, confidence is highest. Where only one matches, flag the record for review. This dual-source approach maximizes accuracy and coverage.
Combine Cursive behavioral data (pages viewed, time on site, return visits) with Clearbit firmographic data to build detailed prospect profiles. Feed these profiles into your ABM platform to personalize campaigns at the account level.
These are just the starting point. With Cursive's visitor identification data flowing into Clearbit, you can build any workflow your revenue team needs.
Getting Cursive and Clearbit connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Clearbit before your next coffee break.
Open Cursive and navigate to Settings > Integrations > Add New.
Copy your Clearbit API key from the HubSpot/Clearbit dashboard under API Keys.
In Cursive, add a webhook destination for Clearbit enrichment and paste the API key.
Select which visitor events trigger Clearbit lookups (new identification, company match, etc.).
Run a test visitor through your site and verify enriched Clearbit data appears on the Cursive visitor record.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Clearbit was acquired by HubSpot in 2023. Its enrichment and reveal APIs are still accessible, and HubSpot customers get Clearbit features built into their HubSpot plan. Standalone API access may depend on your agreement.
Clearbit Reveal identifies companies from IP addresses. Cursive identifies individual visitors by name and email. Combining both gives you person-level identification plus company-level enrichment.
Yes. Clearbit enrichment in Cursive works independently of your HubSpot setup. You can enrich visitor records in Cursive and also sync them to HubSpot where Clearbit data may already be present.
Clearbit can return name, role, seniority, company name, industry, employee count, revenue range, tech stack, social profiles, and more depending on match quality and your plan.
No. Cursive identifies visitors first, then triggers Clearbit enrichment asynchronously. Identification is not delayed by the enrichment call.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other data enrichment tools that work with Cursive? These integrations pair well with Clearbit and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Clearbit in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
