ZoomInfo is a leading B2B intelligence platform that provides contact, company, and intent data for sales and marketing teams. It powers prospecting, territory planning, and go-to-market execution at scale.
Cursive identifies the companies and people visiting your website, then cross-references that data with ZoomInfo to deliver verified contacts, direct dials, and buying intent signals. Instead of cold outreach, your reps engage warm visitors with ZoomInfo-enriched context.
When a visitor is identified by Cursive, here is exactly how that data maps into ZoomInfo. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | ZoomInfo Field | What Happens |
|---|---|---|
| Identified Visitors | ZoomInfo Contacts | Match anonymous visitors to verified ZoomInfo contact records with direct dials and emails. |
| Company Profiles | ZoomInfo Company Data | Enrich visitor company data with firmographics, technographics, and org charts. |
| Page Visit Intent | ZoomInfo Intent Signals | Combine on-site behavior with ZoomInfo intent topics to score buying readiness. |
| Visitor Emails | ZoomInfo Email Verification | Validate visitor email addresses against ZoomInfo deliverability data. |
| Visitor Job Titles | ZoomInfo Seniority Data | Map visitor roles to ZoomInfo seniority levels for accurate lead routing. |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with ZoomInfo unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When Cursive identifies a website visitor, automatically query ZoomInfo for verified contact details, org chart position, and technographic data. Attach the enriched profile to the lead record so reps have full context before the first touch.
For every new visitor Cursive identifies, pull ZoomInfo direct dial numbers and verified emails. Push enriched contacts into your CRM or sequencer so SDRs can call within minutes of a high-intent page visit.
Before adding Cursive-identified visitors to email sequences, validate their addresses through ZoomInfo deliverability checks. This keeps bounce rates low and sender reputation intact.
These are just the starting point. With Cursive's visitor identification data flowing into ZoomInfo, you can build any workflow your revenue team needs.
Getting Cursive and ZoomInfo connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into ZoomInfo before your next coffee break.
Connect your Cursive account and navigate to the Integrations page.
Generate a ZoomInfo API key from your ZoomInfo admin panel under Integrations > API.
In Cursive, add a new webhook destination and paste the ZoomInfo API endpoint along with your key.
Configure which visitor events trigger enrichment lookups (e.g., new visitor identified, high-intent page view).
Test the connection by visiting your site and confirming enriched data appears in Cursive within a few minutes.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Yes. You need an active ZoomInfo plan that includes API access. Cursive sends visitor data to ZoomInfo for enrichment, which consumes your ZoomInfo credits.
Enrichment typically completes in under 30 seconds after Cursive identifies a visitor. The enriched data is appended to the visitor record and can trigger downstream workflows immediately.
Each enrichment lookup counts against your ZoomInfo credit allocation. You can set filters in Cursive to only enrich visitors that meet certain criteria (e.g., company size, pages visited) to manage credit usage.
Yes. Cursive lets you set conditions such as company revenue, employee count, or industry before triggering a ZoomInfo lookup, so you only spend credits on high-value prospects.
ZoomInfo can return verified emails, direct dial numbers, job title, seniority, department, company firmographics, technographics, and intent topics depending on your ZoomInfo plan tier.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other data enrichment tools that work with Cursive? These integrations pair well with ZoomInfo and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into ZoomInfo in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
