Close is a CRM built for inside sales teams, with built-in calling, SMS, and email sequences. Its focus on communication velocity and pipeline speed makes it ideal for high-volume outbound teams that need to move fast.
Pairing Cursive with Close means your inside sales team gets real-time alerts when target accounts visit your site, and new leads flow directly into sequences. Instead of cold outreach, reps can reference the exact pages a prospect viewed during their call.
When a visitor is identified by Cursive, here is exactly how that data maps into Close. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Close Field | What Happens |
|---|---|---|
| Contact.email | Creates or matches a Close Contact by email and links it to the appropriate Lead | |
| company_name | Lead.display_name | Creates a Close Lead (company-level record) with the identified company name |
| phone | Contact.phone | Adds phone number to the Contact so reps can call directly from Close |
| pages_viewed | Note.note | Creates a Note on the Lead with the list of pages the visitor viewed |
| intent_score | Lead.custom_field (Intent Score) | Stores intent score as a custom field for Smart View filtering |
| visit_timestamp | Activity.date | Records the visit timestamp so reps see how recently the prospect was active |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Close unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When Cursive identifies a new company visiting your site, create a Close Lead with an associated Contact, pre-populated with company name, email, and phone number for immediate outreach.
When a visitor hits a high-intent page like pricing or a competitor comparison, automatically enroll them in a Close email sequence tailored to their interest.
Attach company size, industry, and location data from Cursive to Close Leads, enabling reps to prioritize and personalize their outreach.
These are just the starting point. With Cursive's visitor identification data flowing into Close, you can build any workflow your revenue team needs.
Getting Cursive and Close connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Close before your next coffee break.
In Cursive, navigate to Settings → Integrations and select Close.
Generate a webhook URL using Close's API or a middleware platform.
Map Cursive fields to Close Lead, Contact, and custom fields.
Send a test visitor event and confirm the Lead and Contact appear in Close.
Activate the integration and configure Smart Views to surface high-intent visitors.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Not directly, but you can use a middleware to receive the Cursive webhook and call Close's API to add the Contact to a specific sequence.
Close uses a Lead-Contact hierarchy where a Lead is a company and Contacts are people. Cursive creates or updates both levels.
Yes. By mapping intent score to a custom field, you can create Smart Views that filter and sort by visitor engagement level.
No. Webhook data is processed asynchronously. Even high volumes of visitor data won't impact Close's performance for your reps.
Currently, the integration is one-directional: Cursive sends visitor data to Close. Two-way sync is on the roadmap.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other crm tools that work with Cursive? These integrations pair well with Close and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Close in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
