HubSpot is an all-in-one CRM platform with hubs for marketing, sales, service, and operations. Its free CRM tier and intuitive interface make it popular with startups and mid-market teams looking to unify their go-to-market stack.
Cursive's native HubSpot integration pushes identified visitor data directly into your CRM without any middleware. Your marketing and sales teams get enriched contact records and real-time visibility into which prospects are actively researching your product.
When a visitor is identified by Cursive, here is exactly how that data maps into HubSpot. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | HubSpot Field | What Happens |
|---|---|---|
| Contact.email | Creates or updates a HubSpot Contact using the identified email address | |
| company_name | Company.name | Creates or associates a HubSpot Company record with the visitor's organization |
| pages_viewed | Contact.recent_page_views (custom) | Stores a list of viewed pages on a custom contact property for sales context |
| intent_score | Contact.lead_score (custom) | Feeds into HubSpot lead scoring to prioritize high-intent visitors |
| referral_source | Contact.original_source_drill_down_1 | Captures how the visitor found your site to attribute marketing channels |
| employee_count | Company.numberofemployees | Populates company size for segmentation and ideal customer profile filtering |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with HubSpot unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When a known HubSpot contact visits your site, Cursive automatically updates their record with pages viewed, visit duration, and intent score so reps have full context before outreach.
Automatically create a HubSpot Deal when a visitor with an intent score above your threshold views your pricing or demo page, assigning it to the appropriate sales rep.
Use Cursive visitor events as enrollment triggers for HubSpot Workflows to send targeted emails, create tasks, or update lifecycle stages based on real-time website behavior.
These are just the starting point. With Cursive's visitor identification data flowing into HubSpot, you can build any workflow your revenue team needs.
Getting Cursive and HubSpot connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into HubSpot before your next coffee break.
In Cursive, go to Settings → Integrations and click Connect HubSpot.
Authorize Cursive via OAuth to grant access to your HubSpot portal.
Choose which Cursive fields to sync and map them to HubSpot Contact and Company properties.
Send a test event to verify the Contact and Company appear correctly in HubSpot.
Enable the integration and configure filters such as minimum intent score or specific page visits.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
No. The native integration works with HubSpot's free CRM. However, features like Workflows and lead scoring require HubSpot Marketing Hub Starter or higher.
Cursive matches on email address. If a contact already exists, it updates the existing record rather than creating a duplicate.
Yes. Cursive can write to custom properties that you then reference in HubSpot's lead scoring rules, combining visit behavior with your other scoring criteria.
You control which fields Cursive writes to. You can configure it to only populate empty fields or to always update, depending on your preference.
The native integration syncs in near real-time. When a visitor is identified, their data appears in HubSpot within seconds.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other crm tools that work with Cursive? These integrations pair well with HubSpot and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into HubSpot in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
