Cursive's native HubSpot integration pushes identified visitor data directly into your CRM without any middleware. Your marketing and sales teams get enriched contact records and real-time visibility into which prospects are actively researching your product.
When Cursive identifies a visitor, here is exactly how that data maps into HubSpot. No manual entry, just clean, structured records.
| Cursive Field | HubSpot Field | What Happens |
|---|---|---|
| Contact.email | Creates or updates a HubSpot Contact using the identified email address | |
| company_name | Company.name | Creates or associates a HubSpot Company record with the visitor's organization |
| pages_viewed | Contact.recent_page_views (custom) | Stores a list of viewed pages on a custom contact property for sales context |
| intent_score | Contact.lead_score (custom) | Feeds into HubSpot lead scoring to prioritize high-intent visitors |
| referral_source | Contact.original_source_drill_down_1 | Captures how the visitor found your site to attribute marketing channels |
| employee_count | Company.numberofemployees | Populates company size for segmentation and ideal customer profile filtering |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture.
Connecting Cursive with HubSpot unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks.
When a known HubSpot contact visits your site, Cursive automatically updates their record with pages viewed, visit duration, and intent score so reps have full context before outreach.
Automatically create a HubSpot Deal when a visitor with an intent score above your threshold views your pricing or demo page, assigning it to the appropriate sales rep.
Use Cursive visitor events as enrollment triggers for HubSpot Workflows to send targeted emails, create tasks, or update lifecycle stages based on real-time website behavior.
With Cursive's visitor identification data flowing into HubSpot, you can build any workflow your revenue team needs.
Getting Cursive and HubSpot connected takes just a few minutes. Follow the steps below.
In Cursive, go to Settings → Integrations and click Connect HubSpot.
Authorize Cursive via OAuth to grant access to your HubSpot portal.
Choose which Cursive fields to sync and map them to HubSpot Contact and Company properties.
Send a test event to verify the Contact and Company appear correctly in HubSpot.
Enable the integration and configure filters such as minimum intent score or specific page visits.
Need help getting set up? Our team can walk you through the entire connection process on a quick call and recommend the highest-impact automations for your stack.
No. The native integration works with HubSpot's free CRM. However, features like Workflows and lead scoring require HubSpot Marketing Hub Starter or higher.
Cursive matches on email address. If a contact already exists, it updates the existing record rather than creating a duplicate.
Yes. Cursive can write to custom properties that you then reference in HubSpot's lead scoring rules, combining visit behavior with your other scoring criteria.
You control which fields Cursive writes to. You can configure it to only populate empty fields or to always update, depending on your preference.
The native integration syncs in near real-time. When a visitor is identified, their data appears in HubSpot within seconds.
Have a question that is not answered here? Check our pricing page for plan details, or book a call to speak with our team.
Other crm tools that pair well with HubSpot and Cursive.
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