Connecting Cursive to Copper enriches your Google Workspace-native CRM with website visitor intelligence. Your team sees which contacts and companies are actively engaging with your site, right alongside their email conversations and calendar events.
When Cursive identifies a visitor, here is exactly how that data maps into Copper. No manual entry, just clean, structured records.
| Cursive Field | Copper Field | What Happens |
|---|---|---|
| Person.email | Creates or updates a Copper Person record, matching by email address | |
| company_name | Company.name | Creates or links a Copper Company record to the identified visitor's organization |
| pages_viewed | Activity.details | Logs page views as Activity entries on the Person record |
| job_title | Person.title | Sets the job title on the Person record for context and filtering |
| intent_score | Person.custom_field (Intent) | Stores intent score on a custom field for pipeline prioritization |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture.
Connecting Cursive with Copper unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks.
When Cursive identifies a visitor whose email matches an existing Copper Person, automatically update their record with recent page views and refresh their intent score.
When a known contact visits your site multiple times in a week, automatically create a Copper Opportunity to flag the account as heating up.
Combine Cursive visit data with Copper's automatic email and calendar tracking to build a complete picture of prospect engagement across all touchpoints.
With Cursive's visitor identification data flowing into Copper, you can build any workflow your revenue team needs.
Getting Cursive and Copper connected takes just a few minutes. Follow the steps below.
In Cursive, go to Settings → Integrations and select Copper.
Set up a webhook receiver using Copper's API or a middleware like Zapier.
Map Cursive visitor fields to Copper Person, Company, and Activity fields.
Trigger a test event and verify the Person record updates in Copper (visible in Gmail sidebar).
Activate the integration and define which visitor events should create Activities.
Need help getting set up? Our team can walk you through the entire connection process on a quick call and recommend the highest-impact automations for your stack.
Yes. Once data is written to a Copper Person or Company record, it appears in the Gmail sidebar just like any other Copper data.
Copper's API access is available on the Professional and Business plans. The Basic plan has limited API functionality.
Yes. You can configure the integration to create Opportunities in a specific Pipeline when intent criteria are met.
Matching is based on email address. If the visitor's email matches a Person auto-captured by Copper from Gmail, the existing record is updated.
Cursive captures referral source data, which can include UTM parameters from Google Ads. This data is stored on the Copper record for attribution.
Have a question that is not answered here? Check our pricing page for plan details, or book a call to speak with our team.
Other crm tools that pair well with Copper and Cursive.
Start identifying your website visitors and routing enriched data into Copper in minutes. Plans from $97/mo, month-to-month, cancel anytime.
