Freshsales is a CRM from the Freshworks suite that includes built-in phone, email, AI-powered lead scoring with Freddy AI, and sales sequences. It appeals to teams wanting a modern CRM with native communication channels at a competitive price.
Integrating Cursive with Freshsales adds a layer of website visitor intelligence to Freddy AI's lead scoring. Your sales team benefits from both Cursive's real-time identification and Freshsales' predictive analytics, creating a more complete scoring model.
When a visitor is identified by Cursive, here is exactly how that data maps into Freshsales. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Freshsales Field | What Happens |
|---|---|---|
| Contact.email | Creates or updates a Freshsales Contact using the identified visitor email | |
| company_name | Account.name | Creates or matches a Freshsales Account for the visitor's company |
| intent_score | Contact.lead_score (custom) | Feeds into a custom lead score that complements Freddy AI's native scoring |
| pages_viewed | Activity.note | Records visited pages as a Sales Activity for rep visibility |
| employee_count | Account.number_of_employees | Populates company size on the Account for territory and segment filtering |
| referral_source | Contact.lead_source | Captures the traffic source as the Contact's lead source for attribution |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Freshsales unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When Cursive identifies a new visitor, create a Freshsales Contact and associated Account with full firmographic details, ready for rep engagement.
Combine Cursive's intent score with Freshsales' Freddy AI scoring by writing visit data to custom fields, giving reps a composite view of lead quality.
When a visitor views pricing or demo pages, automatically enroll their Contact in a Freshsales sales sequence for timely follow-up.
These are just the starting point. With Cursive's visitor identification data flowing into Freshsales, you can build any workflow your revenue team needs.
Getting Cursive and Freshsales connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Freshsales before your next coffee break.
In Cursive, navigate to Settings → Integrations and select Freshsales.
Create a webhook endpoint using Freshsales' Workflows or a middleware platform.
Map Cursive fields to Freshsales Contact, Account, and Activity fields.
Send a test event and verify the Contact and Account appear correctly in Freshsales.
Enable the integration and set filters for the visitor criteria you care about.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Cursive data written to Contact fields can be factored into Freddy AI's predictions. The more behavioral data Freddy has, the better its scoring becomes.
Yes. Freshsales Workflows can trigger on Contact creation or field updates, so any Cursive-driven change can kick off your automation.
Freshsales Growth plan and above support Workflows with webhook actions. The Free plan has limited automation capabilities.
Yes. Data synced to Contact and Account records is visible across all Freshsales clients, including the mobile app.
Yes. Cursive data can feed both the CRM and marketing automation sides of Freshsales Suite, enabling unified visitor tracking across sales and marketing.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other crm tools that work with Cursive? These integrations pair well with Freshsales and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Freshsales in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
