Integrating Cursive with Freshsales adds a layer of website visitor intelligence to Freddy AI's lead scoring. Your sales team benefits from both Cursive's real-time identification and Freshsales' predictive analytics, creating a more complete scoring model.
When Cursive identifies a visitor, here is exactly how that data maps into Freshsales. No manual entry, just clean, structured records.
| Cursive Field | Freshsales Field | What Happens |
|---|---|---|
| Contact.email | Creates or updates a Freshsales Contact using the identified visitor email | |
| company_name | Account.name | Creates or matches a Freshsales Account for the visitor's company |
| intent_score | Contact.lead_score (custom) | Feeds into a custom lead score that complements Freddy AI's native scoring |
| pages_viewed | Activity.note | Records visited pages as a Sales Activity for rep visibility |
| employee_count | Account.number_of_employees | Populates company size on the Account for territory and segment filtering |
| referral_source | Contact.lead_source | Captures the traffic source as the Contact's lead source for attribution |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture.
Connecting Cursive with Freshsales unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks.
When Cursive identifies a new visitor, create a Freshsales Contact and associated Account with full firmographic details, ready for rep engagement.
Combine Cursive's intent score with Freshsales' Freddy AI scoring by writing visit data to custom fields, giving reps a composite view of lead quality.
When a visitor views pricing or demo pages, automatically enroll their Contact in a Freshsales sales sequence for timely follow-up.
With Cursive's visitor identification data flowing into Freshsales, you can build any workflow your revenue team needs.
Getting Cursive and Freshsales connected takes just a few minutes. Follow the steps below.
In Cursive, navigate to Settings → Integrations and select Freshsales.
Create a webhook endpoint using Freshsales' Workflows or a middleware platform.
Map Cursive fields to Freshsales Contact, Account, and Activity fields.
Send a test event and verify the Contact and Account appear correctly in Freshsales.
Enable the integration and set filters for the visitor criteria you care about.
Need help getting set up? Our team can walk you through the entire connection process on a quick call and recommend the highest-impact automations for your stack.
Cursive data written to Contact fields can be factored into Freddy AI's predictions. The more behavioral data Freddy has, the better its scoring becomes.
Yes. Freshsales Workflows can trigger on Contact creation or field updates, so any Cursive-driven change can kick off your automation.
Freshsales Growth plan and above support Workflows with webhook actions. The Free plan has limited automation capabilities.
Yes. Data synced to Contact and Account records is visible across all Freshsales clients, including the mobile app.
Yes. Cursive data can feed both the CRM and marketing automation sides of Freshsales Suite, enabling unified visitor tracking across sales and marketing.
Have a question that is not answered here? Check our pricing page for plan details, or book a call to speak with our team.
Other crm tools that pair well with Freshsales and Cursive.
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