LinkedIn Ads is the premier B2B advertising platform, offering Matched Audiences, Company Targeting, and Conversion Tracking to reach professionals by job title, company, industry, and seniority.
Cursive identifies which companies and people visit your website, then feeds that data to LinkedIn Ads as Matched Audiences. Target visitor companies with sponsored content, run ABM campaigns to decision-makers at accounts showing intent, and measure how LinkedIn ads influence pipeline.
When a visitor is identified by Cursive, here is exactly how that data maps into LinkedIn Ads. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | LinkedIn Ads Field | What Happens |
|---|---|---|
| Visitor Emails | LinkedIn Matched Audiences (Contact) | Upload identified visitor emails to target individuals on LinkedIn with sponsored content. |
| Company Domains | LinkedIn Matched Audiences (Company) | Upload visitor company domains to target entire buying committees at visiting accounts. |
| Conversion Events | LinkedIn Conversion Tracking | Send offline conversions to LinkedIn to measure true campaign influence on pipeline. |
| Company Segments | LinkedIn ABM Lists | Build ABM target lists from high-intent visitor companies for LinkedIn campaign targeting. |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with LinkedIn Ads unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
Export company domains of Cursive-identified visitors and upload them as a LinkedIn Company Matched Audience. Run sponsored content targeting decision-makers at these companies, knowing they have already shown interest by visiting your site.
Filter Cursive visitors to companies that visited pricing or case study pages. Upload these as a LinkedIn company list and layer job title and seniority filters to reach the buying committee. Serve them content tailored to their stage in the buyer journey.
Send Cursive conversion events (demo booked, deal closed) back to LinkedIn as offline conversions. This reveals which LinkedIn campaigns and audiences actually drive pipeline, enabling better budget allocation across channels.
These are just the starting point. With Cursive's visitor identification data flowing into LinkedIn Ads, you can build any workflow your revenue team needs.
Getting Cursive and LinkedIn Ads connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into LinkedIn Ads before your next coffee break.
In Cursive, go to Integrations and select LinkedIn Ads.
Export your visitor company list or contact list as a CSV formatted for LinkedIn Matched Audiences.
In LinkedIn Campaign Manager, go to Plan > Audiences > Create Matched Audience and upload the CSV.
For conversion tracking, configure LinkedIn Conversions API credentials in Cursive and map your conversion events.
Wait 24-48 hours for LinkedIn to match your audience, then build campaigns targeting the new audience.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
LinkedIn requires a minimum of 300 matched members for a contact list audience and 1,000 for a company list audience. Cursive typically generates enough data within the first few weeks of deployment.
Yes. After uploading a company Matched Audience, you can layer LinkedIn targeting filters for job title, seniority, function, and skills to reach specific decision-makers within those companies.
LinkedIn Insight Tag retargets anyone who visits your site. Cursive Matched Audiences let you target the specific companies and people Cursive identified, with the ability to segment by engagement level and intent signals.
Weekly updates are recommended. LinkedIn audience matching takes 24-48 hours, so daily uploads can create overlap. A weekly cadence keeps lists fresh without processing delays.
Yes. Matched Audiences can be used across all LinkedIn ad formats including Sponsored Content, Sponsored InMail (Message Ads), Text Ads, and Dynamic Ads.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other ad platforms tools that work with Cursive? These integrations pair well with LinkedIn Ads and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into LinkedIn Ads in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
