Meta Ads (Facebook and Instagram advertising) reaches billions of users with precise targeting through Custom Audiences, Lookalike Audiences, and Conversions API. It is a cornerstone of most B2B and B2C paid media strategies.
Cursive turns anonymous website visitors into named contacts, then exports those contacts to Meta as Custom Audiences. You can retarget identified visitors on Facebook and Instagram, build Lookalike Audiences to find similar prospects, and feed offline conversions back to Meta for smarter optimization.
When a visitor is identified by Cursive, here is exactly how that data maps into Meta Ads. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Meta Ads Field | What Happens |
|---|---|---|
| Visitor Emails | Meta Custom Audiences | Export identified visitor emails to create targeted Custom Audiences on Facebook and Instagram. |
| Company Segments | Meta Lookalike Audiences | Seed Lookalike Audiences with high-value visitor segments to find similar prospects at scale. |
| Conversion Events | Meta Conversions API | Send offline conversion events from Cursive to Meta for attribution and optimization. |
| Visitor Engagement Scores | Meta Audience Segments | Create audience tiers based on visitor engagement level for differentiated ad messaging. |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Meta Ads unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
Upload Cursive-identified visitor emails to Meta as a Custom Audience. Serve these warm visitors personalized ads on Facebook and Instagram that reference their specific interests based on pages they visited on your site.
Take your highest-engagement visitors from Cursive (pricing page viewers, repeat visitors, demo requesters) and use them as a seed audience for Meta Lookalikes. Meta finds millions of similar users, dramatically expanding your qualified reach.
When a Cursive-identified visitor converts to a customer offline (signed contract, closed deal), send that conversion event to Meta via the Conversions API. This teaches Meta which ad clicks lead to real revenue, improving future ad delivery.
These are just the starting point. With Cursive's visitor identification data flowing into Meta Ads, you can build any workflow your revenue team needs.
Getting Cursive and Meta Ads connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Meta Ads before your next coffee break.
In Cursive, navigate to Integrations and select Meta Ads.
Download a CSV of your visitor segment or configure a webhook to Meta Conversions API.
For Custom Audiences, upload the CSV in Meta Business Manager under Audiences > Create Custom Audience > Customer List.
For automated syncing, enter your Meta Pixel ID and Conversions API access token in Cursive.
Verify the audience populates in Meta Business Manager and test by running a small campaign against it.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Meta requires at least 100 people in a Custom Audience for it to be usable, though larger audiences (1,000+) perform significantly better for optimization.
Yes. Meta Custom Audiences apply across Facebook, Instagram, Messenger, and the Audience Network. Any campaign using the audience will serve across all Meta placements.
Cursive sends server-side events (visitor identified, lead converted, deal closed) to Meta Conversions API. This supplements pixel data with higher-quality signals for better attribution and optimization.
Yes. Cursive Conversions API events complement your existing pixel setup. Meta deduplicates events automatically when both pixel and server events are present.
Sync weekly at minimum. For fast-moving sales cycles, daily syncs ensure new visitors are targeted promptly and converted visitors are excluded from acquisition campaigns.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other ad platforms tools that work with Cursive? These integrations pair well with Meta Ads and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Meta Ads in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
