Make (formerly Integromat) is a visual automation platform that enables complex, multi-step workflows called Scenarios. Its drag-and-drop interface, data transformation tools, and error handling make it a powerful alternative to Zapier for teams needing advanced logic.
Make's visual Scenario builder is ideal for complex visitor processing workflows. You can create branching logic that routes Cursive visitors through multiple enrichment steps, CRM updates, and notifications in a single automated flow.
When a visitor is identified by Cursive, here is exactly how that data maps into Make. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Make Field | What Happens |
|---|---|---|
| webhook payload | Webhook module output | Make's webhook module receives the full Cursive visitor payload for processing |
| Module input (any app) | Route the visitor email to any of Make's 1,500+ app modules | |
| company_name | Module input (any app) | Pass company name through multiple modules for enrichment and record creation |
| intent_score | Router filter condition | Use intent score in Make's Router module to branch visitors to different processing paths |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Make unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
Build a Make Scenario that receives a Cursive visitor, enriches them with a data provider, creates a CRM record, sends a Slack alert, and adds them to an email list, all in one visual flow.
Chain multiple enrichment modules together: Cursive identifies the visitor, then Make calls Clearbit for firmographics, updates your CRM, and scores the lead, all automatically.
Keep visitor data synchronized across your CRM, marketing platform, and sales engagement tool by processing each Cursive event through a Make Scenario that updates all three.
These are just the starting point. With Cursive's visitor identification data flowing into Make, you can build any workflow your revenue team needs.
Getting Cursive and Make connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Make before your next coffee break.
In Make, create a new Scenario and add a Webhook trigger module.
Copy the webhook URL from Make and paste it into Cursive's Settings → Integrations → Make.
Add processing modules (CRM, email, chat) to your Scenario and map Cursive fields to each.
Use Make's Router module to branch visitors based on intent score, industry, or other criteria.
Run the Scenario with a test event, verify data flows correctly, then activate scheduling.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Make excels at complex, multi-step workflows with branching logic. If you need simple one-trigger-one-action automations, Zapier may be easier. For advanced processing, Make is more powerful.
Yes. Make's Scenario scheduling and queue system can process high volumes. You may need a higher-tier plan for more operations per month.
Yes. Make has built-in error handling with retry, ignore, and rollback options for each module, so failed CRM updates don't break the entire flow.
Yes. Make includes powerful text, array, and data transformation functions that you can apply to Cursive data before sending it to downstream apps.
Yes. Make processes incoming webhooks immediately when they arrive, with no polling delay like some competitors.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other automation platform tools that work with Cursive? These integrations pair well with Make and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Make in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
