Tray.io is an enterprise automation platform designed for complex, mission-critical workflows. It offers a visual builder, universal API connector, and enterprise features like SSO, audit logs, and dedicated infrastructure for organizations that need automation at scale.
For enterprise teams with complex tech stacks, Tray.io provides the reliability and governance needed to process Cursive visitor data at scale. Its universal connector can integrate with any API, and built-in compliance features satisfy enterprise security requirements.
When a visitor is identified by Cursive, here is exactly how that data maps into Tray.io. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Tray.io Field | What Happens |
|---|---|---|
| webhook payload | Webhook connector output | Tray.io's webhook connector receives the full Cursive event payload |
| Connector input (any platform) | Route visitor email through Tray.io's universal connectors to any enterprise platform | |
| company_name | Connector input (any platform) | Pass company data through enrichment connectors before writing to CRM |
| intent_score | Boolean condition | Use intent score in Tray.io's conditional logic to route visitors through different workflow branches |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Tray.io unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
Build enterprise-grade workflows that process Cursive visitors through approval chains, compliance checks, and multi-system updates with full audit logging.
Create Tray.io workflows that both push Cursive visitor data to your CRM and pull CRM data back to enrich the visitor profile, keeping both systems in sync.
Route Cursive visitors through multi-level decision trees based on company size, industry, territory, and intent score, with different processing paths for each segment.
These are just the starting point. With Cursive's visitor identification data flowing into Tray.io, you can build any workflow your revenue team needs.
Getting Cursive and Tray.io connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Tray.io before your next coffee break.
In Tray.io, create a new workflow and add a Webhook connector as the trigger.
Copy the webhook URL from Tray.io and configure it in Cursive's Settings → Integrations.
Add processing connectors (Salesforce, Marketo, Slack, etc.) and map Cursive fields.
Configure conditional logic and error handling for enterprise reliability.
Test the workflow with sample data, review audit logs, then activate.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Yes. Tray.io is built for enterprise scale and can handle thousands of webhook events per minute with guaranteed processing and retry logic.
Yes. Tray.io includes SOC 2 compliance, audit logs, SSO, and role-based access control, making it suitable for regulated industries processing visitor data.
Tray.io uses task-based pricing. Each step in a workflow that processes Cursive data counts as a task. Contact Tray.io for enterprise pricing details.
Yes. Tray.io's Universal Connector can connect to any REST or GraphQL API, so you can integrate Cursive data with proprietary internal systems.
Yes. Unlike simpler automation tools, Tray.io can build workflows that read from and write to multiple systems, enabling true bi-directional sync between Cursive and your tech stack.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other automation platform tools that work with Cursive? These integrations pair well with Tray.io and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Tray.io in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
