Amplitude is a digital analytics platform focused on product intelligence, offering behavioral analytics, experimentation, and customer data management. It helps product and growth teams understand user behavior and drive retention.
Cursive bridges the gap between your marketing website and your product by enriching Amplitude user profiles with visitor company data and intent signals. Understand which types of companies convert best, how website behavior predicts product adoption, and where B2B users drop off.
When a visitor is identified by Cursive, here is exactly how that data maps into Amplitude. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Amplitude Field | What Happens |
|---|---|---|
| Identified Visitors | Amplitude User Properties | Set company name, industry, and size as Amplitude user properties for B2B segmentation. |
| Visitor Events | Amplitude Events | Send website visitor events to Amplitude for cross-platform behavioral analysis. |
| Company Segments | Amplitude Cohorts | Build Amplitude behavioral cohorts enriched with Cursive company attributes. |
| Visitor Engagement Scores | Amplitude User Properties | Attach website engagement scores to Amplitude profiles for conversion analysis. |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Amplitude unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When Cursive identifies a website visitor who later signs up for your product, Amplitude merges the website and product profiles. This reveals the complete journey from first website visit through product activation, tied to a real person and company.
With Cursive company data in Amplitude user properties, segment any product report by company size, industry, or revenue. Discover that enterprise users adopt features differently than SMBs, and tailor your product strategy accordingly.
Build Amplitude funnels that start with Cursive website events (identified visitor, pricing page view) and end with product activation milestones. Identify which website behaviors predict successful product adoption and optimize your marketing accordingly.
These are just the starting point. With Cursive's visitor identification data flowing into Amplitude, you can build any workflow your revenue team needs.
Getting Cursive and Amplitude connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Amplitude before your next coffee break.
In Cursive, navigate to Integrations and select Amplitude.
Copy your Amplitude API Key and Secret Key from Amplitude Settings > Projects.
Paste the keys in Cursive and select the events and user properties to sync.
Map Cursive visitor fields to Amplitude user properties (company, industry, employee count, etc.).
Trigger a test event and verify it appears in Amplitude User Lookup and the event stream.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Cursive sends events with the visitor email as the user_id. When the same email appears in your product tracking, Amplitude merges the profiles through its ID resolution system.
Yes. Cursive user properties (company size, industry) can be used as targeting criteria in Amplitude Experiments, letting you run experiments segmented by B2B attributes.
Yes. Cursive-enriched user properties and events can be used to build Amplitude Audiences (cohorts) for syncing to ad platforms, email tools, or other destinations.
Yes. Cursive events count toward your Amplitude monthly event volume. Configure Cursive to send only the events you need, and use Amplitude data governance to manage incoming data.
Yes. Once Cursive events flow into Amplitude, you can combine website events and product events in the same chart, funnel, or retention analysis for a unified view.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other analytics tools that work with Cursive? These integrations pair well with Amplitude and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Amplitude in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
