Mixpanel is a product analytics platform that tracks user interactions with web and mobile applications. It provides event-based analytics, funnel analysis, retention tracking, and cohort segmentation for product and growth teams.
Cursive connects the dots between anonymous website visitors and product users by enriching Mixpanel profiles with company and contact data. Product teams can segment analytics by company size, industry, or visitor intent to understand B2B usage patterns and drive expansion revenue.
When a visitor is identified by Cursive, here is exactly how that data maps into Mixpanel. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Mixpanel Field | What Happens |
|---|---|---|
| Identified Visitors | Mixpanel User Profiles | Enrich Mixpanel user profiles with Cursive-identified visitor names, emails, and company data. |
| Visitor Events | Mixpanel Events | Send website visitor events to Mixpanel for unified web-to-product funnel analysis. |
| Company Segments | Mixpanel Cohorts | Build Mixpanel cohorts based on Cursive company segments for B2B product analysis. |
| Visitor Engagement Scores | Mixpanel User Properties | Set engagement scores as Mixpanel user properties for segmentation and filtering. |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Mixpanel unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
Send Cursive company data (name, industry, size, revenue) to Mixpanel as user profile properties. Product teams can then filter every Mixpanel report by company attributes, revealing how enterprise vs. SMB users behave differently.
Create Mixpanel cohorts based on Cursive visitor segments such as "enterprise companies viewing API docs" or "returning visitors from target accounts." Track how these cohorts progress through product adoption stages.
Combine Cursive website visitor events with Mixpanel product events to build end-to-end funnels. See how many identified visitors become signups, how quickly they activate, and which visitor behaviors predict successful conversion.
These are just the starting point. With Cursive's visitor identification data flowing into Mixpanel, you can build any workflow your revenue team needs.
Getting Cursive and Mixpanel connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Mixpanel before your next coffee break.
In Cursive, navigate to Integrations and select Mixpanel.
Copy your Mixpanel Project Token and API Secret from Mixpanel Project Settings.
Paste the credentials in Cursive and choose whether to send events, user profiles, or both.
Map Cursive visitor fields to Mixpanel user profile properties (company, industry, size, etc.).
Send a test event, then check the Mixpanel Live View to confirm data is flowing correctly.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Yes. Cursive events are sent to the same Mixpanel project and can be combined with your existing product events in funnels, flows, and retention reports.
When Cursive identifies a visitor, it sends a profile update using the visitor email as the distinct_id. If the same email exists in Mixpanel from product usage, the profiles merge automatically.
Yes. Cursive website events (page views, identification events) can be included in Mixpanel Flows alongside product events to visualize the full user journey from website to product.
Yes. Cursive sends company data that can be used with Mixpanel Group Analytics (available on Growth and Enterprise plans) to analyze product usage at the account level.
Each Cursive event sent to Mixpanel counts toward your monthly event quota. Use Cursive filters to limit which events are sent (e.g., only identified visitors, only high-intent pages) to manage volume.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other analytics tools that work with Cursive? These integrations pair well with Mixpanel and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Mixpanel in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
