Google Analytics 4 (GA4) is the industry-standard web analytics platform that tracks user behavior, acquisition channels, and conversion events across websites and apps. It powers data-driven marketing decisions for millions of businesses.
Cursive enriches your GA4 data by attaching company names and contact details to previously anonymous sessions. Build GA4 audiences of identified B2B visitors, track B2B conversion paths from first visit to closed deal, and send enriched events to GA4 for deeper analysis.
When a visitor is identified by Cursive, here is exactly how that data maps into Google Analytics. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Google Analytics Field | What Happens |
|---|---|---|
| Visitor Events | GA4 Custom Events | Send Cursive identification events to GA4 as custom events for tracking and reporting. |
| Company Name | GA4 User Properties | Set company name, industry, and size as GA4 user properties for B2B segmentation. |
| Visitor Segments | GA4 Audiences | Create GA4 audiences from Cursive-identified visitor segments for retargeting and analysis. |
| Conversion Data | GA4 Conversion Events | Send offline conversion events to GA4 to complete the B2B attribution picture. |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Google Analytics unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When Cursive identifies a visitor, send company name, industry, and employee count to GA4 as user properties. This transforms your GA4 reports from anonymous session data into B2B intelligence, letting you filter reports by company attributes.
Create GA4 audiences based on Cursive identification events. For example, build an audience of "identified visitors from enterprise companies who viewed pricing." Use these audiences for Google Ads retargeting or deeper funnel analysis.
Send Cursive conversion events (demo booked, proposal sent, deal won) to GA4. Use GA4 path exploration and attribution reports to understand the full journey from first anonymous visit to closed revenue, broken down by company segment.
These are just the starting point. With Cursive's visitor identification data flowing into Google Analytics, you can build any workflow your revenue team needs.
Getting Cursive and Google Analytics connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Google Analytics before your next coffee break.
In Cursive, navigate to Integrations and select Google Analytics.
Enter your GA4 Measurement ID (starts with G-) and API secret from the GA4 admin panel.
Map Cursive visitor fields to GA4 user properties and events using the configuration wizard.
Enable the events you want to send: visitor identified, company matched, conversion events.
Verify data flow by checking GA4 Realtime reports and DebugView for incoming Cursive events.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
No. Cursive sends additional events and user properties to GA4 that supplement your existing tracking. Your current GA4 setup continues to work as-is.
Yes. Once Cursive user properties and events flow into GA4, you can use them in any GA4 report, exploration, funnel, or path analysis just like native GA4 data.
GA4 allows up to 500 distinct event names and 25 user properties. Cursive typically uses 3-5 events and 4-6 user properties, well within standard limits.
Cursive events and user properties flow through to BigQuery export just like any other GA4 data. This means you can join Cursive company data with your full GA4 dataset in BigQuery.
Yes. GA4 audiences that include Cursive user properties or events can be shared with your linked Google Ads account for retargeting campaigns.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other analytics tools that work with Cursive? These integrations pair well with Google Analytics and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Google Analytics in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
