Cursive supercharges ActiveCampaign's automation engine by feeding it real-time visitor behavior data. Your automations can now trigger based on actual website visits from identified prospects, not just email opens and clicks.
When Cursive identifies a visitor, here is exactly how that data maps into ActiveCampaign. No manual entry, just clean, structured records.
| Cursive Field | ActiveCampaign Field | What Happens |
|---|---|---|
| Contact.email | Creates or updates an ActiveCampaign Contact by email address | |
| company_name | Contact.orgname | Links the Contact to an ActiveCampaign Organization |
| pages_viewed | Contact.tag | Applies behavioral tags like "visited-features" or "viewed-demo-page" |
| intent_score | Contact.field (Intent Score) | Maps to a custom field used in ActiveCampaign's contact scoring system |
| job_title | Contact.field (Job Title) | Sets the job title for personalization and decision-maker targeting |
| visit_count | Contact.field (Visit Count) | Tracks total site visits for engagement scoring and automation conditions |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture.
Connecting Cursive with ActiveCampaign unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks.
When Cursive identifies a visitor on a specific page, apply a tag in ActiveCampaign that triggers a tailored drip sequence about that topic.
Use Cursive's intent score and visit count to add points to ActiveCampaign's contact scoring, ensuring your hottest leads float to the top.
Build ActiveCampaign segments based on Cursive tags and custom fields to separate early-stage researchers from late-stage buyers.
With Cursive's visitor identification data flowing into ActiveCampaign, you can build any workflow your revenue team needs.
Getting Cursive and ActiveCampaign connected takes just a few minutes. Follow the steps below.
In Cursive, navigate to Settings → Integrations and select ActiveCampaign.
Generate a webhook URL using ActiveCampaign's incoming webhook feature or a middleware.
Map Cursive fields to ActiveCampaign Contact fields, tags, and custom fields.
Send a test visitor event and verify the Contact appears in ActiveCampaign with the correct tags and fields.
Enable the integration and connect your ActiveCampaign automations to trigger on the new tags.
Need help getting set up? Our team can walk you through the entire connection process on a quick call and recommend the highest-impact automations for your stack.
Yes. ActiveCampaign automations can use "Tag is added" as a start trigger. Any tag applied by Cursive can kick off a full automation workflow.
Cursive identifies visitors that ActiveCampaign's native site tracking cannot, such as first-time visitors who haven't clicked an email link. The two complement each other.
Yes. By mapping intent score to a custom field, you can reference it in deal score rules alongside other criteria in ActiveCampaign.
ActiveCampaign Lite supports automations and custom fields. However, CRM features like deal scoring require the Plus plan or higher.
Absolutely. Cursive applies page-specific tags, and each tag can trigger a different automation in ActiveCampaign.
Have a question that is not answered here? Check our pricing page for plan details, or book a call to speak with our team.
Other marketing automation tools that pair well with ActiveCampaign and Cursive.
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