For B2B companies using Klaviyo, Cursive adds a visitor identification layer that Klaviyo doesn't natively offer. You can identify which businesses are browsing your product catalog and trigger personalized flows based on their browsing behavior.
When Cursive identifies a visitor, here is exactly how that data maps into Klaviyo. No manual entry, just clean, structured records.
| Cursive Field | Klaviyo Field | What Happens |
|---|---|---|
| Profile.email | Creates or updates a Klaviyo Profile with the identified visitor's email | |
| company_name | Profile.properties.company | Sets a custom property on the Profile for B2B segmentation |
| pages_viewed | Event (Viewed Page) | Tracks page views as Klaviyo Events that can trigger Flows |
| intent_score | Profile.properties.intent_score | Stores intent score as a custom property for segment building |
| industry | Profile.properties.industry | Adds industry context for targeted email content and segmentation |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture.
Connecting Cursive with Klaviyo unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks.
When Cursive identifies a visitor, create a Klaviyo Profile and trigger a Flow based on the pages they viewed, sending personalized follow-up emails about the products or content they browsed.
After a visitor leaves your site, automatically send a Klaviyo email sequence with related content, case studies, or offers based on their browsing session.
Use Cursive-enriched Profiles to build segments of your best visitors, then use Klaviyo's integration with ad platforms to create lookalike audiences for paid campaigns.
With Cursive's visitor identification data flowing into Klaviyo, you can build any workflow your revenue team needs.
Getting Cursive and Klaviyo connected takes just a few minutes. Follow the steps below.
In Cursive, navigate to Settings → Integrations and select Klaviyo.
Set up a webhook URL using Klaviyo's API or Track endpoint to receive Cursive events.
Map Cursive fields to Klaviyo Profile properties and configure Event tracking for page views.
Send a test event and verify the Profile and Events appear correctly in Klaviyo.
Activate the integration and build Flows that trigger on Cursive Events.
Need help getting set up? Our team can walk you through the entire connection process on a quick call and recommend the highest-impact automations for your stack.
Klaviyo is primarily designed for e-commerce, but its flexible Profile properties and Flow builder work well for B2B use cases when enriched with Cursive data.
Yes. By sending page views as Klaviyo Events, you can trigger Flows based on specific pages, visit frequency, or combinations of events.
Yes. Active Profiles in Klaviyo count toward your billing tier. Use intent score filters to only sync visitors likely to convert.
If the visitor's phone number is available from Cursive, it can be added to the Profile for SMS consent and campaign targeting.
Klaviyo's onsite tracking works with known contacts who clicked an email. Cursive identifies net-new visitors, expanding your addressable audience.
Have a question that is not answered here? Check our pricing page for plan details, or book a call to speak with our team.
Other marketing automation tools that pair well with Klaviyo and Cursive.
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