Klaviyo is a marketing automation platform built for e-commerce and DTC brands. It excels at email and SMS marketing with deep Shopify, WooCommerce, and BigCommerce integrations, powerful segmentation, and predictive analytics for customer lifetime value.
For B2B companies using Klaviyo, Cursive adds a visitor identification layer that Klaviyo doesn't natively offer. You can identify which businesses are browsing your product catalog and trigger personalized flows based on their browsing behavior.
When a visitor is identified by Cursive, here is exactly how that data maps into Klaviyo. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Klaviyo Field | What Happens |
|---|---|---|
| Profile.email | Creates or updates a Klaviyo Profile with the identified visitor's email | |
| company_name | Profile.properties.company | Sets a custom property on the Profile for B2B segmentation |
| pages_viewed | Event (Viewed Page) | Tracks page views as Klaviyo Events that can trigger Flows |
| intent_score | Profile.properties.intent_score | Stores intent score as a custom property for segment building |
| industry | Profile.properties.industry | Adds industry context for targeted email content and segmentation |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Klaviyo unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When Cursive identifies a visitor, create a Klaviyo Profile and trigger a Flow based on the pages they viewed, sending personalized follow-up emails about the products or content they browsed.
After a visitor leaves your site, automatically send a Klaviyo email sequence with related content, case studies, or offers based on their browsing session.
Use Cursive-enriched Profiles to build segments of your best visitors, then use Klaviyo's integration with ad platforms to create lookalike audiences for paid campaigns.
These are just the starting point. With Cursive's visitor identification data flowing into Klaviyo, you can build any workflow your revenue team needs.
Getting Cursive and Klaviyo connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Klaviyo before your next coffee break.
In Cursive, navigate to Settings → Integrations and select Klaviyo.
Set up a webhook URL using Klaviyo's API or Track endpoint to receive Cursive events.
Map Cursive fields to Klaviyo Profile properties and configure Event tracking for page views.
Send a test event and verify the Profile and Events appear correctly in Klaviyo.
Activate the integration and build Flows that trigger on Cursive Events.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Klaviyo is primarily designed for e-commerce, but its flexible Profile properties and Flow builder work well for B2B use cases when enriched with Cursive data.
Yes. By sending page views as Klaviyo Events, you can trigger Flows based on specific pages, visit frequency, or combinations of events.
Yes. Active Profiles in Klaviyo count toward your billing tier. Use intent score filters to only sync visitors likely to convert.
If the visitor's phone number is available from Cursive, it can be added to the Profile for SMS consent and campaign targeting.
Klaviyo's onsite tracking works with known contacts who clicked an email. Cursive identifies net-new visitors, expanding your addressable audience.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other marketing automation tools that work with Cursive? These integrations pair well with Klaviyo and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Klaviyo in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
