Cursive fills a critical gap in Marketo's funnel by identifying anonymous web visitors before they submit a form. This means your Marketo nurture programs can start earlier, and your Smart Lists can include high-intent prospects that would otherwise remain invisible.
When Cursive identifies a visitor, here is exactly how that data maps into Marketo. No manual entry, just clean, structured records.
| Cursive Field | Marketo Field | What Happens |
|---|---|---|
| Lead.email | Creates or updates a Marketo Lead record by email for nurture enrollment | |
| company_name | Lead.company | Sets the company field on the Marketo Lead for ABM programs |
| pages_viewed | Lead.custom_field (Pages Viewed) | Stores visited pages in a custom field for Smart List filtering |
| intent_score | Lead.leadScore (or custom) | Adds to Marketo's native lead score or a custom scoring model |
| industry | Lead.industry | Populates the industry field for program segmentation and reporting |
| employee_count | Lead.numberOfEmployees | Sets company size for ideal customer profile filtering in Smart Lists |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture.
Connecting Cursive with Marketo unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks.
When Cursive identifies a visitor who matches an existing Marketo Lead, update their record with recent page views and refresh their lead score to reflect new engagement.
Automatically enroll new Cursive-identified visitors in a Marketo Engagement Program tailored to their industry or the content they viewed on your site.
Create Marketo Smart Lists that filter by Cursive intent score and pages viewed, enabling targeted campaigns to your most engaged anonymous-turned-known visitors.
With Cursive's visitor identification data flowing into Marketo, you can build any workflow your revenue team needs.
Getting Cursive and Marketo connected takes just a few minutes. Follow the steps below.
In Cursive, go to Settings → Integrations and select Marketo.
Configure a Marketo webhook or use the REST API endpoint to receive Cursive events.
Map Cursive fields to Marketo Lead fields, including custom fields for pages viewed and intent score.
Trigger a test event and verify the Lead record is created or updated in Marketo.
Activate the integration and set up Smart Campaigns to process incoming visitor data.
Need help getting set up? Our team can walk you through the entire connection process on a quick call and recommend the highest-impact automations for your stack.
Yes. Each new Lead created by Cursive counts toward your Marketo database size. You can set intent score filters to only sync high-quality visitors.
Yes. Once visitor data is on the Lead record, it flows through your Revenue Cycle stages like any other Lead data.
Marketo's Munchkin tracking requires a known cookie (from an email click). Cursive identifies visitors who have never interacted with your Marketo emails.
Yes. Cursive's company identification feeds directly into Marketo ABM by creating or updating Leads linked to named accounts in your target account list.
Yes. Any Lead field update from Cursive can serve as a trigger or filter in Smart Campaigns, including changes to lead score, custom fields, or program membership.
Have a question that is not answered here? Check our pricing page for plan details, or book a call to speak with our team.
Other marketing automation tools that pair well with Marketo and Cursive.
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