Brevo (formerly Sendinblue) is a marketing platform offering email, SMS, chat, and CRM tools at accessible price points. Its pay-by-email pricing model and multi-channel approach make it popular with cost-conscious teams that need more than just email.
Connecting Cursive to Brevo gives you the ability to build marketing lists from actual website visitors rather than purchased data. Each contact enters Brevo with behavioral context, making your email and SMS campaigns more relevant from the first touch.
When a visitor is identified by Cursive, here is exactly how that data maps into Brevo. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Brevo Field | What Happens |
|---|---|---|
| Contact.email | Creates or updates a Brevo Contact with the visitor's email address | |
| company_name | Contact.attributes.COMPANY | Sets the company attribute for personalization and segmentation |
| industry | Contact.attributes.INDUSTRY | Populates industry for list segmentation and targeted campaigns |
| pages_viewed | Contact.listIds (conditional) | Adds the contact to specific lists based on pages they viewed |
| intent_score | Contact.attributes.INTENT_SCORE | Stores intent score as a contact attribute for automation conditions |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Brevo unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When Cursive identifies a visitor, add them to industry-specific Brevo lists so they receive targeted content relevant to their sector.
Automatically enroll newly identified visitors in a Brevo Automation workflow that introduces your product with a series of welcome emails.
Combine Cursive visit data with Brevo's email engagement metrics to identify contacts who are both reading your emails and visiting your site.
These are just the starting point. With Cursive's visitor identification data flowing into Brevo, you can build any workflow your revenue team needs.
Getting Cursive and Brevo connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Brevo before your next coffee break.
In Cursive, go to Settings → Integrations and select Brevo.
Configure a webhook endpoint using Brevo's API or a middleware platform.
Map Cursive fields to Brevo Contact attributes and list assignments.
Send a test event and verify the Contact appears in the correct Brevo list.
Activate the integration and connect Brevo Automations to trigger on new contact creation.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Brevo charges by email volume, not contact count, on most plans. This means adding visitors to your contact list doesn't directly increase costs unless you email them.
If a phone number is available from Cursive, it can be synced as a Contact attribute in Brevo for SMS campaign targeting.
Yes. Brevo's free plan includes contact management and basic automation. You can receive Cursive data and send up to 300 emails per day.
Yes. Intent score stored as a Contact attribute can be used in Brevo's segment builder to target high-intent visitors.
Yes. Brevo includes a basic CRM, and Contact attributes set by Cursive are visible in deal and pipeline views.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other marketing automation tools that work with Cursive? These integrations pair well with Brevo and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Brevo in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
