Apollo is a sales intelligence and engagement platform with a massive B2B contact database, built-in sequencing, and a Chrome extension for prospecting on LinkedIn. It combines data enrichment with outbound execution in a single platform.
Cursive and Apollo are a powerful combination: Cursive identifies who's visiting your website, and Apollo's database fills in the gaps with verified contact details. Together, they let you build highly targeted outbound lists from your actual website traffic.
When a visitor is identified by Cursive, here is exactly how that data maps into Apollo. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Apollo Field | What Happens |
|---|---|---|
| Contact.email | Matches or creates an Apollo Contact with the visitor's email for enrichment | |
| company_name | Account.name | Links the visitor to an Apollo Account for account-based prospecting |
| pages_viewed | Contact.custom_field (Visit Pages) | Stores page view data for personalizing Apollo sequence emails |
| intent_score | Contact.custom_field (Cursive Intent) | Adds intent scoring for filtering and prioritizing contact lists |
| linkedin_url | Contact.linkedin_url | Cross-references LinkedIn profiles between Cursive and Apollo's database |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Apollo unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When Cursive identifies a visitor who exists in Apollo's database, update their Contact with page views and intent score so your outbound team has behavioral context.
Automatically add high-intent visitors to Apollo email sequences, with personalization based on the specific product pages they viewed on your site.
Export Cursive visitor companies into Apollo Lists, then use Apollo's database to find additional decision-makers at those companies for multi-threaded outreach.
These are just the starting point. With Cursive's visitor identification data flowing into Apollo, you can build any workflow your revenue team needs.
Getting Cursive and Apollo connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Apollo before your next coffee break.
In Cursive, navigate to Settings → Integrations and select Apollo.
Configure a webhook URL using Apollo's API or a middleware to receive Cursive events.
Map Cursive fields to Apollo Contact and Account fields, including custom fields.
Send a test event and verify the Contact is created or enriched in Apollo.
Activate the integration and configure list assignment and sequence enrollment rules.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Yes, but in reverse. Send Cursive visitor data to Apollo, and Apollo can fill in missing fields like phone number, LinkedIn URL, and org chart from its database.
API-based operations in Apollo may consume credits depending on your plan. Check Apollo's current pricing for API usage details.
Yes. Once you know which companies visited via Cursive, you can search Apollo's database for other decision-makers at those companies.
Apollo's free plan has limited API access. For full webhook integration and sequence enrollment, a paid plan is recommended.
Cursive data stored on custom fields can complement Apollo's native intent data, giving you a combined view of third-party and first-party intent.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other sales engagement tools that work with Cursive? These integrations pair well with Apollo and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Apollo in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
