Outreach is a leading sales engagement platform that helps revenue teams create and manage multi-step sequences across email, phone, and social. Its AI-powered analytics and A/B testing help sales orgs optimize their outreach at scale.
When Cursive identifies visitors who match your ICP, those prospects can flow directly into Outreach sequences. Your SDRs stop guessing who to prospect and start reaching out to contacts who are already showing buying intent on your website.
When a visitor is identified by Cursive, here is exactly how that data maps into Outreach. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Outreach Field | What Happens |
|---|---|---|
| Prospect.email | Creates or matches an Outreach Prospect by email address | |
| company_name | Account.name | Creates or links an Outreach Account record for the visitor's company |
| job_title | Prospect.title | Sets the Prospect's title for personalization tokens in sequence emails |
| intent_score | Prospect.custom_field (Intent) | Stores intent score for prioritizing which Prospects to sequence first |
| pages_viewed | Prospect.custom_field (Pages) | Gives SDRs context on what the Prospect researched for personalized messaging |
| phone | Prospect.phone | Adds phone number for multi-channel sequences that include call steps |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Outreach unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When Cursive identifies a visitor with a high intent score, automatically add them as an Outreach Prospect and enroll them in a relevant sequence based on the pages they viewed.
When a known Prospect visits your site, update their Outreach record with recent page views so SDRs can reference specific interests in their next touchpoint.
Use Cursive's intent score on a custom field in Outreach to sort and filter your Prospect list, ensuring reps focus on the warmest leads first.
These are just the starting point. With Cursive's visitor identification data flowing into Outreach, you can build any workflow your revenue team needs.
Getting Cursive and Outreach connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Outreach before your next coffee break.
In Cursive, navigate to Settings → Integrations and select Outreach.
Set up a webhook endpoint using Outreach's API or a middleware like Tray.io.
Map Cursive fields to Outreach Prospect and Account fields, including custom fields.
Send a test visitor event and confirm the Prospect appears in Outreach with the correct data.
Activate the integration and configure automatic sequence enrollment rules.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Direct sequence enrollment requires Outreach API access. Using a middleware, you can receive the Cursive webhook and call Outreach's API to add the Prospect to a specific sequence.
Prospects added from Cursive data tend to have higher reply rates than cold prospects because they've already shown interest by visiting your site.
Yes. Custom fields populated by Cursive (like pages viewed) can be used as personalization tokens in your Outreach email templates.
Yes. Cursive can create or update Outreach Account records alongside Prospect records, keeping your account-based selling data current.
API access for webhook integration is available on Outreach's Professional and Enterprise plans. Check with Outreach for current plan details.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other sales engagement tools that work with Cursive? These integrations pair well with Outreach and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Outreach in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
