Cursive makes Lemlist campaigns dramatically more effective by identifying warm prospects instead of cold contacts. When you know someone visited your pricing page yesterday, your personalized Lemlist email with a custom image feels relevant, not random.
When Cursive identifies a visitor, here is exactly how that data maps into Lemlist. No manual entry, just clean, structured records.
| Cursive Field | Lemlist Field | What Happens |
|---|---|---|
| Lead.email | Creates a Lemlist Lead for campaign enrollment | |
| company_name | Lead.companyName | Sets company name for email personalization and dynamic image text |
| pages_viewed | Lead.custom_field (Visited Pages) | Stores visited pages for crafting relevant campaign messaging |
| job_title | Lead.custom_field (Title) | Adds job title for personalized images and email content |
| first_name | Lead.firstName | Sets first name for email greeting and dynamic image personalization |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture.
Connecting Cursive with Lemlist unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks.
When Cursive identifies a visitor, automatically add them to a Lemlist campaign that uses their name, company, and the pages they viewed to create a highly personalized first email.
Use Cursive data like company name and job title in Lemlist's dynamic image feature to create personalized screenshots, LinkedIn mockups, or product demos in your emails.
When a known Lead revisits your site, trigger a new Lemlist campaign step that acknowledges their return visit with a personalized offer or demo invitation.
With Cursive's visitor identification data flowing into Lemlist, you can build any workflow your revenue team needs.
Getting Cursive and Lemlist connected takes just a few minutes. Follow the steps below.
In Cursive, navigate to Settings → Integrations and select Lemlist.
Configure a webhook endpoint using Lemlist's API or a middleware like Zapier.
Map Cursive fields to Lemlist Lead fields, including custom fields for page views.
Send a test event and verify the Lead appears in your Lemlist campaign.
Activate the integration and set up campaign enrollment rules by intent score.
Need help getting set up? Our team can walk you through the entire connection process on a quick call and recommend the highest-impact automations for your stack.
Yes. Fields like company name, first name, and job title from Cursive can be used as dynamic variables in Lemlist's personalized images.
Through a middleware, you can automatically add Cursive-identified visitors as Leads in a specific Lemlist campaign.
Yes. By mapping pages viewed to a custom field, you can reference it in your email template, e.g., "I noticed you were checking out our [Visited Pages] section."
If Cursive provides a LinkedIn URL, you can include LinkedIn profile visits and connection requests in your Lemlist sequence.
Lemlist's Email Pro plan and above support API access. The Starter plan has limited integration capabilities.
Have a question that is not answered here? Check our pricing page for plan details, or book a call to speak with our team.
Other sales engagement tools that pair well with Lemlist and Cursive.
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