Lemlist is a cold outreach platform known for its personalized image and video features. It lets sales teams create highly customized email campaigns with dynamic images, landing pages, and multi-channel sequences that stand out in crowded inboxes.
Cursive makes Lemlist campaigns dramatically more effective by identifying warm prospects instead of cold contacts. When you know someone visited your pricing page yesterday, your personalized Lemlist email with a custom image feels relevant, not random.
When a visitor is identified by Cursive, here is exactly how that data maps into Lemlist. No manual entry, no copy-pasting between tabs—just clean, structured records ready for your team to act on.
| Cursive Field | Lemlist Field | What Happens |
|---|---|---|
| Lead.email | Creates a Lemlist Lead for campaign enrollment | |
| company_name | Lead.companyName | Sets company name for email personalization and dynamic image text |
| pages_viewed | Lead.custom_field (Visited Pages) | Stores visited pages for crafting relevant campaign messaging |
| job_title | Lead.custom_field (Title) | Adds job title for personalized images and email content |
| first_name | Lead.firstName | Sets first name for email greeting and dynamic image personalization |
Need a field that is not listed? Explore the Cursive platform to see every data point we capture, or reach out to our team for custom mapping.
Connecting Cursive with Lemlist unlocks workflows that save hours every week and make sure no qualified lead slips through the cracks. Here are some of the most popular automations our customers set up on day one.
When Cursive identifies a visitor, automatically add them to a Lemlist campaign that uses their name, company, and the pages they viewed to create a highly personalized first email.
Use Cursive data like company name and job title in Lemlist's dynamic image feature to create personalized screenshots, LinkedIn mockups, or product demos in your emails.
When a known Lead revisits your site, trigger a new Lemlist campaign step that acknowledges their return visit with a personalized offer or demo invitation.
These are just the starting point. With Cursive's visitor identification data flowing into Lemlist, you can build any workflow your revenue team needs.
Getting Cursive and Lemlist connected takes just a few minutes. Follow the steps below, and your team will have enriched visitor data flowing into Lemlist before your next coffee break.
In Cursive, navigate to Settings → Integrations and select Lemlist.
Configure a webhook endpoint using Lemlist's API or a middleware like Zapier.
Map Cursive fields to Lemlist Lead fields, including custom fields for page views.
Send a test event and verify the Lead appears in your Lemlist campaign.
Activate the integration and set up campaign enrollment rules by intent score.
Need help getting set up? Our team can walk you through the entire connection process during a free audit call. We will also review your current stack and recommend the highest-impact automations for your team.
Yes. Fields like company name, first name, and job title from Cursive can be used as dynamic variables in Lemlist's personalized images.
Through a middleware, you can automatically add Cursive-identified visitors as Leads in a specific Lemlist campaign.
Yes. By mapping pages viewed to a custom field, you can reference it in your email template, e.g., "I noticed you were checking out our [Visited Pages] section."
If Cursive provides a LinkedIn URL, you can include LinkedIn profile visits and connection requests in your Lemlist sequence.
Lemlist's Email Pro plan and above support API access. The Starter plan has limited integration capabilities.
Have a question that is not answered here? Check our pricing page for plan details or book a free audit to speak with our team.
Looking for other sales engagement tools that work with Cursive? These integrations pair well with Lemlist and help you build a complete, connected revenue stack.
Start identifying your website visitors and routing enriched data into Lemlist in minutes. No credit card required for the free audit—just real insights about the companies already visiting your site.
